In the first in a series of blogs looking at our brand new autumn season from behind the scenes, Katie Reid and Will Thomas from the Marketing office look at the fresh new look brochure and website coming this autumn.
There might not be brick dust and scaffolding, but behind the scenes at Warwick Arts Centre we’ve been doing some major work on bringing a whole new look to our brochure and, very shortly, our website.
Last season we began experimenting with the idea of ‘getting closer’. Warwick Arts Centre is a unique venue and we have a programme and spaces that allow you to really get close to the action – whether that means sitting in the front row for the Paloma Faith and Guy Barker Orchestra performance or stumbling across one of our Live at 5 gigs whilst sipping on a cappuccino in the Café Bar. We felt that we needed to convey this in our brochure – the idea that you can ‘Get Closer’ and that we are really here for you. At Warwick Arts Centre you can be confident in being adventurous and expect nothing less than a great experience – you may even find yourself sharing an extraordinary moment. With the autumn season always proving to be the biggest of the year, the seasonal brochure provided the perfect opportunity to really convey these ideas and the core of what Warwick Arts Centre is all about.
Working with Uniform and cover illustrator Liam Brazier, we’ve put together a brand new design for our print brochure that we hope you’ll love as much as we do. We think it’s clearer than ever before – which is incredibly important, as this season we’ve packed in so many brilliant shows that the brochure is thicker and heavier than ever before. Carrying boxes full of them – still warm from the printers – into the foyer the other day was a real challenge!
Our website too is soon set to change. Working with Made Media, we’ve reviewed the site we built with them four years ago to look at how we can best improve it. It’s incredible to think about what’s changed in technology even since 2009 – a time pre-iPad – and through things like Google Analytics, visitor surveys and research through the Culture 24 group, we’ve built up a really clear picture of how people like to use our website and what we could be doing better. Our new site will adapt to any screen size, so it’ll be easy to use on any device you’d care to name (all right, maybe not that dusty Amstrad in your loft…), and should make it easier to find the things you’re interested in, including extra material from companies, related shows and so on. It looks rather snazzy too!
So yes, we’ve had some work done – but we’re still looking good for nearly 40!