Since 2007, Boys Dancing has worked with over 2,500 boys and young men from across the West Midlands, enabling them to participate in live and filmed dance performances. The project aims to show young men that dance is not just for girls and create dance opportunities for boys of all abilities and all backgrounds. This new site, developed by design agency Supercool, aims to give the project a younger, edgier feel online.
For the first time, the new website will allow all the work of the project, both past and current, to sit together in one eye-catching hub. Designed to be a one-stop-shop for project developments, a record of past productions and a place for those involved or interested in Boys Dancing to be able to engage online, the new site has a number of lively new features. This includes Just Dance, a digital space designed specifically for boys who are currently participating, have participated, or are just interested in dance. It features inspirational videos, playlists, a space to comment and interact, and, eventually, the boys’ own images and videos. There is also a a gallery of images and videos and a stories section, featuring the experiences of participants, parents, teachers and choreographers in Boys Dancing, written in their own words.
The site also contains an independent evaluation report of 2012’s activity, which demonstrates the impact that the project has had on the lives of the boys involved, as well as their parents, teachers and others associated with the project.
Fiona Handscomb, Digital Content and PR Consultant for the project said: “There were three key things we wanted to achieve in developing the Boys Dancing website. Firstly, it had to more truly reflect and give voice to the participants; the boys. It needed to feel more youthful, more colourful and energetic. Secondly, it was really important to showcase all the gorgeous visuals that have come out of seven years of Boys Dancing work, so I’m really pleased with how they have been weaved into the design of the site. Thirdly, the site needed to function more interactively. The Just Dance section and the Blog allow for this, as will greater social media activity around the project. I think we’ve achieved all three key aspects of the development with this new site, so I’m really excited about finally being able to share it – and the fantastic work of this project – with everyone.”
Various people involved with the project will be blogging as the current productions progress this year, so www.boysdancing.org will be an ever-changing landscape. Keep your eyes on it!