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Have you ever considered how much of your behaviour and decision making is intuitive, effortless and made with little conscious awareness? Behavioural science (a new field built on strong scientific background that draws from psychology, economics and neuroscience) is challenging perceptions of the mind, and the thought that we act in rational self-interest, revealing interesting ways of helping people achieve what they want and need.

This interactive session hosted by Edward Gardiner shows how we can help ourselves and others achieve their goals, whether it’s living a healthier life to looking after the environment or making sound financial decisions.

Please note, latecomers will not be admitted after the first 10mins.


Hosted by Edward Gardiner – Ed leads a partnership with the Design Council called the Behavioural Design Lab, applying insights and methods from behavioural science to support the design of new products and services with a social purpose. Before joining Warwick Business School, Ed worked for the advertising agency, Rainey Kelly Campbell Roalfe / Y&R, managing creative campaigns for private and public sector clients. He holds an MA in Natural Sciences (Psychology) from the University of Cambridge and an MSc in Cognitive and Decision Sciences from UCL. Ed is also part of the Create programme at Warwick Business School, exploring new teaching and research opportunities on the role of design and creativity in business.

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