Folklorica is a new augmented reality experience for visitors to Warwick Arts Centre, created by Coventry-based artist Edie Jo Murray.
It brings to life a series of digitally animated characters and objects inspired by the folklore both of the University of Warwick campus and from our surrounding region in Coventry and Warwickshire. Ancient legends such as Coventry’s elephant and castle and Warwickshire’s bear and ragged staff, which both feature on the University crest, meet contemporary icons such as Rolf the campus cat in this alternative reality.
Edie has crafted, painted and animated these sculptures by hand, combining traditional artistic methods with contemporary technology. As you navigate the experience, you can read the story of each character you meet.
You can experience Folklorica on a mobile device at https://folklorica.art: from the homepage, follow the instructions to view the digital sculptures through the camera on your phone. You can place the artworks wherever you like, as if they were in real-world space in front of you, and then walk around, zoom in and out and resize them. The experience is accessible from anywhere - either outside the Arts Centre, around campus or even at home! Folklorica encourages you to take photos of the different characters you find – the fun is in placing them in different locations and taking images to save and share online. Make sure to share your Folklorica screenshots on Twitter and Instagram with the hashtag #Folklorica @warwickarts and @echodeltamoon !
Folklorica is available for free from 17 May 2021 throughout Coventry UK City of Culture 2021.
Edie Jo Murray is a Coventry-based artist with a desire to disrupt reality and an interest in the urban mythologies which inform the identities of particular places. She is a graduate of the University of Warwick’s MA in Digital Media and Culture (2020), an Artist Fellow at Birmingham Open Media and an alum of Vivid Project‘s Black Hole Club. Past work includes commissions from Coventry City of Culture 2021, the Open Data Institute and Coventry’s Herbert Art Gallery & Museum.
Commissioned by Warwick Arts Centre